Engineering a purpose-driven product launch from the ground up

The brand development of EverPillow was meticulously crafted to embody the essence of its parent company, InfiniteMoon, while conveying its own unique identity. The logo mark artfully merges the imagery of the moon, a nod to InfiniteMoon, with the symbol of infinity, representing the pillow’s endless customization possibilities and the enduring impact of its social mission. The chosen color palette, featuring sleepy tones, further reinforces the brand’s association with restfulness and tranquility, creating a cohesive and inviting visual identity that resonates with consumers seeking both comfort and purpose in their products.

A suite of marketing and collateral materials was developed for EverPillow, including detailed brand guidelines, professional business stationery, and various graphics tailored for different marketing channels to ensure a consistent and impactful brand presence. Additionally, a visually appealing and user-friendly website was created, serving as the digital cornerstone of the brand, where customers can learn about the product’s unique features and the company’s mission and customize and purchase their own EverPillow.